Build new markets, expand existing ones and strengthen your reputation.

We combine in-depth education sector knowledge with more than 20 years experience in education marketing and communications. Our expertise enables us to deliver meaningful and tangible results quickly.

“As a news organisation, we expect high standards from any PR support and we have been impressed with Pedroza’s understanding of the news agenda, their creative approach and unrelenting enthusiasm.”

– Nicky Cox, Editor First News

Our approach

Our success in education marketing and communications is based on real relationships with journalists, bloggers, teachers and opinion formers.

Our priority is to help you to connect with them too.

We’ll generate genuine interest and engagement from your audience, helping them to discover you in the digital world, through social media, search engine optimisation, blogging and partnerships.

We believe it’s important to keep things simple. We’ll help you cut through the complexity of communications to create clear strategies and sharp key messages.

We create thoughtful, well-executed campaigns that will reach and engage your audience.

Whether you want to build awareness, secure new leads or boost customer value, we’ll work with you to build lasting relationships.

Get in touch today to start a conversation

Call our founder Anna on 07813 938 020 or email:

Our experience

Case studies

PR and social media support to raise awareness of First News with teachers.

Strategy and digital promotion to engage primary teachers in science.

Coverage in the education and local media to promote an innovative edtech company.

Promotion of the annual BAFTA Young Game Designers competition for 11-18 year olds

Who we are

Our combined expertise in strategic communications, marketing and education means we always hit the ground running. We’ll be able to advise you on how best to reach your market.

Anna PedrozaDirector

Anna is an experienced communications professional who has worked in the education sector for the past 10 years.

Read more about Anna

Prior to setting up Pedroza Communications, Anna held various senior communications roles including Director of Marketing and Communications at the award-winning service Teachers TV and Director of the Skills for Life Development Centre whilst at CfBT Education Trust. Anna leads a lot of the work undertaken by Pedroza Communications and has an extensive network of education journalists, bloggers and influencers. She is an Accredited member of the Chartered Institute of Public Relations, a Trustee of the Teacher Development Trust and regularly speaks publicly about education and communications.

Susan HigginsAssociate Director

Susan works alongside Anna at Pedroza Communications and is an expert in all aspects of communications, from traditional PR to stakeholder management to social media engagement.

Read more about Susan

Susan has worked in the education sector for the past eight years and led on PR for the Edge Foundation and the Baker Dearing Educational Trust before joining Pedroza Communications.  Since then, she has successfully delivered a range of campaigns for Microsoft, Computing At School, BBC Learning, First News and Sparx.

Will HillierCopywriter

Will helps our clients to craft beautify copy for articles, websites and blogs.

Read more about Will

Will has over 10 years’ experience copywriting for education and non-profit clients. He has worked with Pedroza Comms for the past four years and helped our clients to craft articles that have appeared in TES, the Daily Telegraph, Primary School Management, SecEd magazine and many others.

Heather PerkinsMarketing

Heather is an experienced digital marketer and supports Pedroza Comms’ promotion and marketing. She manages our email newsletter, social media, and the website.

Nathan GawSEO and AdWords

Nathan Gaw is an expert in getting the right people to find your website and act.

Read more about Nathan

Nathan is a search and inbound marketing specialist, and helps our clients to improve their search engine performance and attract a greater number of relevant visitors to their websites. His expertise includes on-site and off-site SEO, paid search, content marketing strategy and conversion-rate optimisation. Nathan has held senior marketing positions with a number of companies in the education and publishing sectors, including Macmillan, HarperCollins and Teachers TV.

Get free education marketing tips and advice

Our go-to email resources are for anyone looking to reach an education sector audience. Get inspiration and practical help on everything from pitching your story to journalists, to engaging influencers to spread the word, to securing TV coverage.

What our subscribers say

To succeed you need knowledge and one of the most important ways to acquire it is to access the people and thinking in the sector. For MARCOMS that has to include Anna Pedroza and her team at Pedroza Communications.” – Richard Taylor, Educational entrepreneur and early stage investor


* indicates required